Case Study No. 1

AAA Black Friday Sale

Project Overview

Streamlined a high-volume digital campaign system for AAA’s 2025 Black Friday promotion, designed to scale efficiently across paid social and web display placements.
Channels: Paid social, web display
Role: Senior Graphic Designer (In-house)

Results

Increased production efficiency by approximately 40% through improved systems and workflow optimization
Enabled faster activation during a high-pressure retail timeline
Delivered cohesive, cross-channel creative that reinforced brand recognition during peak promotional activity

Strategy

Created four distinct yet cohesive campaign concepts built from a modular visual framework
Designed a scalable asset system adaptable across formats, sizes, and placements
Implemented a streamlined production workflow to reduce redundancy and improve speed
Balanced urgency-driven promotional messaging with AAA’s established brand equity

Challenge

The marketing team needed multiple creative concepts to test and activate quickly across markets and platforms — while maintaining strict brand consistency and meeting accelerated promotional timelines.

Execution

Paid Social:

Four core creative concepts designed for performance testing
Messaging hierarchy optimized for scroll-stopping engagement
Adapted variations for multiple audience segments and placements

Display

Advertising:

Resized and refined social concepts into standardized display formats
Maintained visual consistency and brand integrity across all units