Hello and Welcome!
I'm Erin, a Senior Creative Designer.
Throughout my career I've helped brands show up across every touchpoint— covering brand collateral, email,
digital and social campaigns (both static and motion), trade show/evironmental graphics, and more. I understand
how to turn marketing and sales goals into visuals that get results, and how to design with purpose, not just aesthetics.
Whether in-house or agency-side, I bring clarity, craft, and creative leadership to every project.
MY CREATIVE PROCESS
LISTEN
Every project starts
with understanding the business goal, audience, and constraints. I listen closely to uncover the problem we’re solving for, before any design work can begin.
EVALUATE
I assess existing brand assets, competitive landscape, and communication channels to find opportunities. This step ensures the design approach is grounded in strategy rather than aesthetics alone.
IDEATE
I collaborate with stakehoIders as I explore creative solutions that align with the brand and business objectives. Concepts are developed with scalability and
consistency in mind.
EXECUTE
I use the strongest
concept to create a
refined visual system, ensuring typography, layout, color, and imagery work cohesively. Attention to detail and craft ensure the design performs optimally across platforms.
DELIVER
Final assets are
prepared delivery
for implementation.
I provide clean files
with structure, documentation, and guidance so teams
can execute the
work consistently
and effectively.
CASE STUDIES
Case Study No. 3
AAA Travel Show
Digital + Print + Environmental
Marketing Collateral
ROLE: Senior Graphic Designer (In-house)
Paid Social + Display
Scalable Brand Awareness Campaign
Membership increase +20%